Earlier this year the Linux Foundation launched a competition for budding writers, film makers and just general Linux enthusiasts to make their own grassroots advertisement to compete with Apple’s highly-successful “I’m a Mac” series of adverts. The Linux Foundation hopes to succeed where Microsoft’s short-lived Jerry Seinfeld experiment failed, namely landing a glove on Apple’s unrelenting “I’m a Mac” ads.
The Linux Foundation think, and rightly so, that a Linux advertisement is overdue and felt it time to produce their own ad they did as Linux does – they sought community involvement.
The Linux Foundation opted not to embark on their own production but rather sponsor a community contest, exploiting the minds and talents of Linuxphiles globally. The contest started on January 26th and entrants are asked to showcase their take on “I’m Linux” within 60 seconds or less.
Participants were asked to showcase their take on “I’m Linux” within 60 seconds or less. There was no requirement to mention or refer to the Apple or Microsoft campaigns. Submissions were expected to be inspirational and explain why the creators love Linux, infecting viewers with their passion. The winner has now been announced.
It wasn’t just a work of love, mind you. The winning prize is a free trip to Tokyo to participate in the Linux Foundational Japan Linux Symposium during October this year.
Over 90 entries were submitted, from across the globe. Five of these were shortlisted as the finalists, and just prior to Easter the winner was chosen, Armitay Tweeto, freelance graphic designer and user interface consultant from Bet Shemesh, Israel.
Tweeto’s winning entry was titled “What does it mean to be free?”